Criteria for Selection

CRITERIA OFR SELECTING A FRANCHISE
Before buying any business, you must carefully consider many factors that are critical to your success: 

COSTS                                                  

• How much money will this franchise cost before it becomes profitable? 

• Can I afford to buy this franchise? 

• Can I make enough money to make the investment worth my time and energy? 
  
  YOUR ABILITIES   
  

• you have the technical skills or experience to manage the franchise?  

• Do you have the business skills to manage the franchise?  
  

   DEMAND                                         

• Is there enough demand in your area for the franchisor's products or services?  

• Is the demand year-long or seasonal?  

• Will the demand grow in the future?  

• Does the product or service generate repeat business?

  COMPETITION  

• How much competition do you have, including other franchisees?  

• Are the competing companies/franchises well established? 

• Do they offer the same products and services at the same or lower prices?  

• Is there a speciality or niche you can capture?  

   
BRAND NAME                              

• How well known is the franchise name? 

• Does it have a reputation for quality? 

• Have any consumers filed complaints with the local Better Business Bureau?  
  
  
  TRAINING & SUPPORT   

• What kind and how much training and support does the franchisor provide?  

• Do existing franchisees find this level of training and support adequate?
    

    FRANCHISORS EXPERIENCE            

• Has the franchisor been in business long enough to have established the type of business strength you are seeking?  
  
  

  EXPANSION PLANS   

• Is the franchisor planning to grow at a rate that is sustainable?